01.The challenge: Finding the balance between an experimental and an editorial approach
From the initial stages of conceptualization, we recognized the need to outline an application that took into account two key factors: On the one hand, going beyond an editorial content platform; on the other hand, providing a simple and intuitive browsing experience. The application has to provide an aspirational experience, allowing users to immerse themselves in the worlds of art and beauty while, at the same time, making contents more accessible. This was the challenge: finding the perfect balance between the experimental approach and editorial access.