IOTA Foundation website concepts.
Client
IOTA Foundation
Location
UK & Germany
Work
Strategy, UX research, concepts, messaging hierarchy, web design (IA, IxD, design, UX/UI design, prototyping, animation), TOV, content definition.
IOTA is a blockless distributed ledger which overcomes the limitations of blockchain technology… I know, right? That’s why we were asked to design a concept website for potential users and investors, to help them understand the proposition and differentiate IOTA from its competitors in the emerging blockchain and cryptocurrency world.
01.Discovery process
So, IOTA is a blockless distributed ledger which uses something called the Tangle to deliver microtransactions for the Internet of Things. Okay? Not okay. Our first job was to untangle the Tangle. To do that, we invited some big-brained data, security and technology specialists to help us gain a deep understanding of the technology behind IOTA.