Desigual Digital Look Book
Client
Desigual
Location
Worldwide
Work
UX Research, conceptualization, product design, App design (IA, UX/UI design, prototyping, IxD, animation), content development, coding.
Team
Creative director, art director, UX/UI designers, interaction designer, project director, project manager, coders, content creator.
B2B iPad application aimed at presenting new Desigual collections to its multi brand retail clients. The platform is manageable through a customized CMS and has different functional objectives: presenting new collections while giving access to product details, categories and order and purchases processing of a collection.
01.Brand Experience.
The creative approach main goal is to reflect the brand position among its navigation. We are talking about an innovative, transgressive brand which sets itself apart by going one step further beyond the established boundaries.
02.Visual & UX: Designing an enveloping and dynamic space.
